Leaders in Lending
Leaders in Lending
Sep 21, 2021
Modern Differentiators: Exceptional Experience & Relationship Management
Play • 39 min

Throughout history, most financial institutions have viewed loans as commodity products. Pricing and distribution — the economics of the selling model — have been the primary differentiators when bringing loan products to market.

However, according to Richard Wada , Chief Lending Officer at Patelco Credit Union, there’s a huge opportunity to differentiate through exceptional experience, and more importantly, through strong relationship management throughout the borrower life cycle.

In this episode, he highlights why it’s such a powerful play.

We discuss:

- How solid relationship management can be a competitive advantage

- Promoting the financial health and well-being of members

- How referrals can drive deeper product engagement than traditional acquisition

- Having access to members versus self-directed engagement

Want more lending advice? Find us on Apple Podcasts, Spotify, and here.

Listening on a desktop & can’t see the links? Just search for Leaders in Lending in your favorite podcast player.

More episodes
Clear search
Close search
Google apps
Main menu