A lot of companies — even the big players — make the mistake of developing a product in search of a problem.
But today’s guest, Doug Roberson, Chief Technology Officer at Alterco Robotics US, advocates for taking a consumer-centric approach to product development. In this episode, he shares why listening and interacting with customers is the key to delivering a viable outcome that actually solves their problems.
What we talked about:
- Honing a consumer-centric approach to product development
- Ensuring there’s a large enough audience for a product
- Lessons from a development cycle without a viable outcome
- The importance of saying no to superfluous stuff
Check out Doug’s podcast, Make IoT Simple.
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