Embracing a Consumer-Centric Approach to Product Development
Play • 35 min

A lot of companies — even the big players — make the mistake of developing a product in search of a problem.


But today’s guest, Doug Roberson, Chief Technology Officer at Alterco Robotics US, advocates for taking a consumer-centric approach to product development. In this episode, he shares why listening and interacting with customers is the key to delivering a viable outcome that actually solves their problems.


What we talked about:

- Honing a consumer-centric approach to product development

- Ensuring there’s a large enough audience for a product

- Lessons from a development cycle without a viable outcome

- The importance of saying no to superfluous stuff

Check out Doug’s podcast, Make IoT Simple.

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