TechTables Podcast
TechTables Podcast
Mar 16, 2021
Ep. 35 How Marketing is Transforming the Digital Buying Experience with Sunny Sanyal, VP of Marketing at Hyster-Yale
Play • 20 min

In today's episode we'll cover:

  • Transforming the future in the manufacturing sector
  • COVID-19 has accelerated the shift toward digitizing the buying process
  • The type of work a VP of Marketing at a manufacturing company implements
  • The importance of customer experience and the buyer's journey
  • The guts of digital transformation
  • The future of AI and Robotics in manufacturing  
  • The importance of prioritization (especially when you have 118 projects!)
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