Reducing Churn: How to Fix a Leaky Bucket
Play • 27 min

You’re doing a great job adding a lot of new sales, but why isn’t your monthly recurring revenue climbing in proportion? You have a leaky bucket.

Without an ongoing way to measure churn, you’re hurting your customer experience. It’s time to learn about reducing churn.

In this episode, I interview Logan Lyles, VP of CX at Sweet Fish and Co-Host of B2B Growth, about building the runway while you’re taking off, being the dentist, and how to develop a proactive approach to customer relationships.

Join us as we discuss:

  • Warning signs of high customer churn
  • Intentionality in customer relationships for improved CX
  • What it means to be your customer’s dentist
  • Owning the expertise in a service-based business

To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

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