The whole organization needs to be on the same page, and that goes for marketing and sales in particular. How do we do away with the us-versus-them mentality that has lingered so long between two such interconnected teams?
In this episode, I speak with Miguel Adao, SVP Marke ting at KloudGin, about creating tight alignment between sales and marketing.
Join us as we discuss:
- Embracing the realization that we’re all in this together
- Keeping the customer as your North Star
- Leads, KPIs, and meeting frequency
- The role of brand awareness and pipeline
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