The whole organization needs to be on the same page, and that goes for marketing and sales in particular. How do we do away with the us-versus-them mentality that has lingered so long between two such interconnected teams?

In this episode, I speak with Miguel Adao, SVP Marke ting at KloudGin, about creating tight alignment between sales and marketing.

Join us as we discuss:

• Embracing the realization that we’re all in this together
• Keeping the customer as your North Star
• Leads, KPIs, and meeting frequency
• The role of brand awareness and pipeline

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.