Fostering Customer Loyalty w/ Privacy & Personalization
Play • 34 min

What if your airline knew that you were traveling for three days, so it made a reservation for your dogs at your pet daycare and initiated paperwork for pet insurance at your bank?

That’s how collaborative commerce could create true loyalty for the airline.

In this episode, I interview Jed Schneiderman, SVP, Industry Practice Lead, Media and Telco at Kognitiv Corporation, about fostering customer loyalty.

Join us as we discuss:

  • The full potential of data for collaborative commerce
  • The relationship between privacy and loyalty
  • Achieving a personalized experience while respecting privacy
  • How to understand your customers’ context by asking questions

Check out this resource we mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

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