Positive brand experiences are not only for customers. 

How you treat your employees matters just as much — they can be your biggest brand ambassadors!

In this episode, we hear from Anna Skidmore, Vice President, Customer Care at BFA Industries, about the many layers of CX, customer care, and how automation should be a tool to free up more time for human connection.

Join us as we discuss:

• Holistic CX and brand consistency
• Setting clear brand values
• Leveraging data to inform brand strategy
• Using automation as a front line for customer experience

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.