People don’t buy products. They buy feelings.
One sweater is more or less the same as another, but the feelings that we have when we buy this sweater versus that one are what will start building a customer community.
In this episode, we hear from Connor Curran, CEO at Local Laundry, about building a community based on authentic, genuine human relationships with customers.
Join us as we discuss:
- Why community is based on long-term interaction, not transactional relationships
- How to scale community without losing intimacy
- The role of feelings in community building
- How to be a for-profit business that prioritizes giving back
Check out these resources we mentioned during the podcast:
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