Now Brands Talk
Now Brands Talk
Mar 15, 2022
Digital Transformation: Before, During, and After
Play • 25 min

How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?

In this episode, we speak with Bayley Clark, Head of Customer Experience at AirAsia, about the brand’s incredible digital transformation strategy — made possible by their brand interaction platform.

Join us as we discuss:

  • Executing digital transformation before and during the pandemic
  • Principles of proactive communication during automation
  • A change management strategy based on people
  • AVA’s ability to be a brand ambassador for AirAsia 

Check out these resources we mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

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