Ungated Marketing
Ungated Marketing
Nov 23, 2021
Epic Content Experience: Customer-Centric Marketing with Yaag Ganesh
Play • 42 min

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content?

In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it.

Listen to us discuss:

  • The role of customers in keeping blogging relevant
  • The inherent fault of the content funnel
  • Content experience
  • State of ABM & the importance of understanding customers
  • Podcast content, metrics, and growth strategies 

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