Positioning and messaging are everything when it comes to marketing.
And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers.
In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business.
Join us as we discuss:
Check out these resources we mentioned: