Marketing Operations: What To Do If You’re Starting From Scratch
Play • 40 min

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical. 

What if you join a company that has never had someone in the marketing operations role before? Where do you start? 

In this episode, I interview Chloe Pott , Senior Marketing Operations Manager at Lokalise , to hear her insights on starting from scratch, building out martech stacks, and collaborating with other departments. 

Join us as we discuss:

  • Starting from scratch in marketing operations
  • Building a martech stack
  • Tracking attribution (and which type is the most relevant today)
  • Life cycle models and scoring leads
  • Content analysis
  • Deploying campaigns multinationally  

Take a peek at the book Chloe recommended: 

Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com . 

Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

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