Use Data to Support Dynamic Creativity
Play • 41 min

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.

The data makes a little bit of failure okay because it provides important analytics into what’s working and what isn’t.

In this episode, I interview Chris Panebianco, CMO at Bankers Healthcare Group, about the necessity for analytics and creatives to work in tandem to deliver marketing that always iterates.

Join us as we discuss:

  • The artistry behind marketing
  • Building continuous learning into team mindsets
  • Organizational structure, communication cadences, and pods
  • The essential role of data and analytics in dynamic marketing
  • Metrics that Chris checks every single day  

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Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

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