Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies
Play • 32 min

Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size?

Today, Rebecca Robinson, Head of Marketing Operations for North America at Ben and Jerry’s joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand.

In this fun and delightful conversation with Rebecca, we get to hear about the culture at Ben and Jerry’s and discuss:

  • Nurturing relationships with a broad variety of customers
  • Knowing not only how to reach your customer, but also understanding where your brand stands in it’s own lifecycle
  • Why authenticity and honesty are critical to brand equity

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