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Rob Beeler's Beeler.Cast
Podcast by Rob Beeler's Beeler.Cast
Mar 12, 2022
Beeler.Cast Episode 207: Will Doherty on what OpenPath Means to Publishers
Will Doherty is VP Inventory Development at The Trade Desk. In this episode we talk to him about OpenPath and what it means to publishers and to the industry. Will says he's ready to debunk some myths that have already emerged and answer the hard questions. Bring it!
Feb 20, 2022
Beeler.Cast Ep 206: Maceo Rémy and Sunil Sharma - The Media/FinTech connection is not what you think
The Media/FinTech connection is not what you think First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.
Feb 13, 2022
Beeler.Cast Episode 205: Judy Shapiro on the Collapse of the Ad Tech Surveillance Economy
The Collapse of the Ad Tech Surveillance Economy with Judy Shapiro. Judy Shapiro has had a distinguished career working both the agency side (NWAyer) and client side (AT&T, Lucent Technologies, Bell Labs, Phillips, Paltalk and CA) where she became an early advocate of advertising technology. By 2011, Judy could see the opportunity of digital marketing and she decided to start her own ad tech venture, engageSimply; an acquisition marketing firm that uses artificial intelligence to precisely identify, access, and buy the topics a brand should invest in to drive sustainable acquisition. During this time, Judy was a regular contributor and speaker at industry venues including AdAge, 4A’s, Huffington Post, and Entrepreneur aimed at inspiring her colleagues to embrace ad tech’s potential. While at the same time educating marketers about ad tech’s dark side where algorithms trump intuition and platforms overshadow people. In 2017 and 2018, engageSimply was awarded “Top 10 Content Marketing Solution” from Marketing Tech Insight.
Nov 26, 2021
Beeler.Cast Episode 204: Ian Gibbs on the Barometer Rev Ops Report
In this episode, we talk with Ian Gibbs, Research and Insight Specialist with CoLab Media Consulting, as he takes us through the Barometer research findings! The Rev Ops Barometer Report was just published! Contact us at email@example.com to find out how you can get a copy.
Sep 24, 2021
Beeler.Cast Episode 203: Mendez being Mendez
Jonathan Mendez has been too quiet Jonathan is my go-to guy if I want to stir shit up about ad tech. But he's been quiet. What's he up to? - Ad Tech Tea - CDPs - Another AdMonsters Flashback
Sep 19, 2021
Beeler.Cast Episode 202: Privacy and Waze!
Our guests this week: - Morvareed Salehpour, Esq., Managing Partner @ Salehpour Legal Consulting - Stephen Dove, Head of PM @ Waze Monetization Topics for discussion: - Is privacy regulation actually helping with privacy? - Targeting, measurement, and privacy through the lens of Waze's hyperlocal ads business
Sep 12, 2021
Beeler.Cast Episode 201: Shiv Gupta on Walmart, Apple/Epic and Big Tech
Think late-night talk show meets ad tech. The twist: who knows, we might bring you in on the conversation. Our guest this week (all subject to change last minute, we're sorry to say): Shiv Gupta, Managing Partner at U of Digital Topics for discussion: - It is the pilot episode of this format, so maybe we just see if we remember to hit the record button. - PMPs in Aisle 3: Walmart now stocks a DSP? - Nielsen (not to be confused with Nelson) has been suspended by the MRC
Feb 21, 2021
Beeler.Cast Episode 108: Beeler talks with Rob Deichert about leadership
Rob Deichert and I recorded this back in July as a webcast. Rob shared his ideas on Linkedin in a series of articles and he laid out some no bullshit tactics and colorful analogies he really needs to explain. Rob recently became CRO at TuneIn. Rob's article series on Linkedin: https://www.linkedin.com/pulse/yakuza-flux-capacitor-pandemic-product-roadmap-part-1-rob-deichert
Jan 16, 2021
Beeler.Cast Episode 107: Beeler talks with Ben Reid
This is actually the audio only version of a webcast I did with Ben Reid, CEO of Elasticiti. (https://www.elasticiti.com/). The topic of our conversation: How to be Convincing with Data. Depending on your role, you may be the person closest to the data that people need to make smart decisions for your company. But how can you help make that data tell a story?
Jan 8, 2021
Beeler.Cast Episode 106: Beeler talks with Brendan Riordan-Butterworth
I take no time to tackle the big issues on this episode: where are the white sunglasses, Brendan? More importantly we discuss identity, tying some of it back to attempts in the past to accomplish what we must this year. If you want to be anonymous, we need to know who you are.
Dec 4, 2020
Beeler.Cast Episode 105: Beeler talks about People in Programmatic Roles
This isn't an interview but instead the audio recording of a presentation I gave at adPushup's Programmatic Meetup 2020 back in October. The session was labeled "the programmatic publisher" and was described as A glance at how publishing is changing. Working in not a just programmatic-only, but a programmatic-driven environment. Forecasting the evolution of responsibilities for programmatic pros going forward.
Nov 6, 2020
Beeler.Cast Episode 104: Beeler talks with Walter Knapp
Sovrn is an ad tech company that's made some interesting bets. I catch up with CEO Walter Knapp and talk through their strategy and what's really important to publishers: independence.
Oct 31, 2020
Beeler.Cast Episode 103: Beeler talks with Neal Thurman & Dan Rua
Beeler talks with Neal Thurman (Coalition for Better Ads / Brand Safety Institute) and Dan Rua (Admiral) about their call for participation in a pilot program. We talk about ad blocking, better ad experiences and a new segment: "To Catch an Ad Blocker". Link to the pilot program: https://blog.getadmiral.com/coalition-for-better-ads-partners-with-admiral
Oct 24, 2020
Beeler.Cast Episode 102: Beeler talks with Sonali Verma
Rob Beeler, talks paywalls, registration and the interesting work done by The Globe and Mail with machine learning.
Oct 18, 2020
Beeler.Cast Episode 101: Beeler talks with Warren Zenna
Rob Beeler speaks with Warren Zenna about the role of the CRO and the changes the pandemic have had on how we work.