Apr 1, 2021
Mahila Print: Re-imagining Rajasthani block printing
How do you introduce ‘start-up’, entrepreneurial thinking to a 400-year old artisan community? In Bagru, the hub of Rajasthani block-printing, Jeremy Fritzhand tells us that a start-up mindset is critical to growing the industry and “putting creative power back in the hands of the artisans.”
A long-time resident of Bagru, a tiny village southwest of Jaipur, Jeremy is co-founder of Studio Bagru, a custom block printing house that streamlines and brings equity to artisan collaborations. Now, Jeremy and his artisan cohorts are tackling issues around cultural appropriation.
In this episode, he tells us how he joined a group of forward-thinking women to start Mahila Print, a landmark approach for protecting and licensing indigenous designs.
Read more on our blog: www.ockpoptok.com/blog/rajasthani-block-printing
Learn more about Mahila Print and Studio Bagru: www.mahilaprint.com, www.studiobagru.com/