As one of the world’s leading organizations, Amazon’s approach to culture, leadership and best practices are unlike any other company out there. Brian speaks to Colin Bryar, former Technical Advisor to Jeff Bezos, to discuss what’s driven the incredible success of the eCommerce giant over the past three decades. Co-Author of Working Backwards: Insights, Stories, and Secrets from Inside Amazon, released today, Colin reveals the unique principles and processes that have led to Amazon’s meteoric rise. Brian and Colin go into detail on Amazon’s relentless focus on the customer and the key elements that underpin its phenomenal strategy, including: - How Amazon ensures customer-centric product design by starting with an idealized future Press Release that would accompany a product on its launch. - Why the company replaced PowerPoint presentations with laser-focused 6-page narratives to communicate complex ideas more efficiently. - And how it has managed to reinforce ‘Amazonian’ culture so consistently, by instilling 14 leadership principles into everything it does. This episode offers many never-before-heard insights into how Amazon has become one of the world’s greatest innovators and the leading light in eCommerce. And as Colin explains in today’s show, much of its approach can be applied to your own business, giving you a repeatable and scalable model for success. We’d love to get your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us. Get to know Colin a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/colinbryar/

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