Episode 37: Evolving the Agency for a Digital Native Era, with Steve Soechtig of Ogilvy
Play • 56 min
It’s not only digital technology that’s advancing at warp speed — customer expectations have grown exponentially in recent years too. And when brands can’t keep up, customers simply move on. So how can businesses build loyalty in this challenging digital environment? To get first-hand insight into how brands need to be engaging with today’s consumer, Brian Walker speaks to Steve Soechtig, Global CEO of Ogilvy Experience. Together, they discuss the evolution of digital and the challenges and opportunities its prevalence across all aspects of our lives creates, including: · The need to differentiate the experience you provide from your competition in a way that connects with potential customers. · How to tap into what the next generation of consumers, who’ve known digital all their lives, expect online. · And why businesses need to step back from specific tools and products to define what their objectives are and use that to build a digital strategy. Steve offers some fascinating insights on what is shaping e-commerce today and in the near future, and how your business can turn these trends into opportunities. If you’re looking for ways to stay at the cutting edge of what’s possible and grow your business in new markets, you won’t want to miss this episode. We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us. Get to know Steve a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/ssoechtig/
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