Welcome to “Commerce Experience”, a conversation with Brian Walker. This series features meaningful discussions with commerce industry experts and thought-leaders from around the world. The podcast will focus on the evolving nature of digital commerce, key industry trends, current market dynamics, and how B2B and B2C companies can differentiate themselves to thrive in the current climate. About your host Brian Walker is a veteran commerce strategy and marketing leader focused on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the commerce landscape - from practitioner to analyst to consultant to software strategy and marketing leader - giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth.