SaaS Experiments Podcast
Hosted by Brian David Hall
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Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.
Available episodes
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3 days ago
B2B User Testing with Ben Labay
B2B User Testing with Ben Labay by Hosted by Brian David Hall
Feb 9, 2021
Discovery-based optimization with Andrew Anderson
I talked to Andrew Anderson about discovery-based optimization.
Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/
The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the CXL blog that outlines some of the ideas from this podcast, and includes screenshots from a homepage redesign experiment
Andrew on Twitter (https://twitter.com/antfoodz) and LinkedIn (https://www.linkedin.com/in/foodz/)
Dec 16, 2020
How to run SEO experiments with Justin Aronstein of Mobile1st
I talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams.
Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/
0:38 Justin's background
1:13 About FlowSports - business model and goals
3:39 SEO experimentation vs CRO experimentation
6:13 Why run tests if we have best practices?
10:10 Tying SEO updates to revenue
11:15 Set up of the scheme experiment - Bucketing
13:29 Reporting
14:37 More detail about scheme (see link below)
17:51 Success metrics
19:19 Results!
23:24 How results were perceived
24:07 Cultural benefits of running this as an experiment
28:37 Experimentation facilitates team building
29:07 Biggest takeaways
31:08 Engineering & implementation details
38:32 Cultural benefits with respect to the dev team
40:10 What's next for FlowSports & SEO testing
42:47 How to reach Justin
Google schema / content markup guidelines: https://developers.google.com/search/docs/guides/intro-structured-data?
Justin on Medium: https://medium.com/@jaronstein
Dec 7, 2020
Viv Amatuzzi on SaaS Experiments
In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i.
We talk about the difference between decision makers, product users, and website visitors.
Nov 16, 2020
Tim Duke on SaaS Experiments
I talked with Tim Duke, Director of Operations at Mobile1st, about the tradeoffs between different calls to action.
Transcript and other ways to listen at https://briandavidhall.com/tim-duke-on-saas-experiments/
Find Tim at https://mobile1st.com
0:56 About the company and product
1:53 About Key Performance Indicators
3:02 The chat/form/call saga starts ... CTA test
4:52 It gets a little more complicated after the first win ... "get more chats"
8:16 "We can't just make everybody chat" ➡️ "Three-card Monte style CTAs"
10:17 ... leads went up across the board
11:53 Increased chats ... ignored emails 🤦♂️
13:09 "What are you really good at?"
13:56 "Cater to your strengths, and focus on your time to close"
16:24 It's about how you build out your org, not how big the button is
18:31 Advice to a CRO dealing with competing teams
20:00 How did this series of tests change your approach to UX and CRO?
21:09 "Optimization needs a seat at the biggest table"
23:36 What do you think about *automated* chat 🤖 ?
Sep 14, 2020
AJ Davis on SaaS Experiments
AJ Davis on SaaS Experiments by Hosted by Brian David Hall
Sep 3, 2020
Sarah W Johnson on SaaS Experiments
Sarah W Johnson on SaaS Experiments by Hosted by Brian David Hall