Episode 24: ‘Dissecting the Luxury Business’ with Jean-Noël Kapferer FR
Play • 55 min
Meet our latest podcast guest, Jean-Noël Kapferer, the world-renowned expert on luxury brands. Tune in, as he takes us for an insightful look at the concept of luxury, with our host, Olivier Guyot of Fashion Network. Learn how different brands market the appeal of ‘luxury’, the difference in cultural interpretations of luxury, and how brands can approach the ultimate challenge of growth vs. exclusivity in the industry.
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