Episode 2: Building Sustainable Influencer Strategies with Michael Jais FR
Play • 22 min
It’s time to meet our second guest of the podcast series! Join Michael Jais, CEO of Launchmetrics, in conversation with Olivier Guyot of Fashion Network. Take a deeper look into what influencers really mean in the fashion, beauty and luxury industries as Michael talks about different types of influencers and how brands need to optimize their marketing strategies to build stronger brands and connect with the audience.
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