Ep 69: Sylvie Freund Pickavance talks to Godfrey Deeny about “Building Luxury Shopping Destinations”
Play • 37 min
Say hello to our newest podcast guest, Sylvie Freund Pickavance, Global Director of Strategy and Business Development at Value Retail Group. This luxury shopping destination company operates across Europe and Asia, with popular locations including Bicester Village in England and La Vallée Village in France.

Join us as Sylvie chats with Godfrey Deeny about how they revolutionized their shopping villages by prioritizing experience and hospitality beyond shopping, becoming the highest-performing luxury shopping destinations in Europe. They operate at the intersection of real estate, retail, hospitality, and tourism, and Sylvie will give you a sneak peek of their successful "secret recipe," including coevolving with luxury brands' full-price businesses and curating a one-of-a-kind customer service experience through the power of "tourism mindset" and "clienteling".

Get inspired by Sylvie's advice for young talents aspiring to pursue a career in the luxury world, based on her own first-hand experiences with top-tier brands like LVMH, LV and DeBeers.
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