Culture? What is it? How do you create a good one - how do you measure it and what do you do if you have a bad company culture? In this episode of Disciplinn, we chat with Barbara Hyman, CEO of AI software company, Predictive Hire. Barb has decades of understanding of what culture is and how to best create it. Because of her background (at BCG and REA Group), and her deep knowledge of values, she is perfectly placed to scale this AI business into a global powerhouse. Barb discussed exactly what defines culture, how you hire for culture and we explore how she came into the role of CEO at Predictive Hire and had to RESET this tech start-up and essentially build a team, product and culture form scratch. This journey is not for the faint of heart. We delve into the incredibly difficult job of being an outsider and coming into a tech start-up and undertaking a start-up turnaround. There is so much depth to this discussion and the advice is really invaluable. In Barb’s own words “you have to be crazy to do it”. Enjoy our discussion.