E27 | Glenn Cooper, AM | Brewery | Marketing Guru | Sales | Family Business | Fringe Festival
Play • 54 min
Glenn Cooper AM is indirectly responsible for some of my biggest hangovers and there have been many. Coopers is an iconic Australian Brand and not just an incredible Australian business, it is an incredible family business. Glenn is the embodiment of the The Coopers story. A self-made entrepreneur who set out on his career path, who created his own successful business, and then he brought that wealth of knowledge and experience back into the family business. Glenn also has enormous experience outside the brewing world. He has added value to numerous companies and organisations through his involvement with boards, including overseeing the Adelaide Fringe from a fledging organisation to the powerhouse event that we all now know. Glenn discusses his role on taking over sales and marketing at Coopers, bringing us incredible marketing campaigns leading to massive, Australian wide, sales growth at the brewery. He also reflects on riding the ups and downs of this family business including a hostile take over from a massive Japanese brewer Lion Nathan, it's enthralling listening. Enjoy.
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