E49 | Jim Penman | Entrepreneur | Franchising | Customer Service | Sustained Growth | Jim's Mowing
Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million.
It was great fun talking to and learning from Jim! Listen in now because I’m sure you will too on how you can take the ordinary to the extraordinary!