Green Marketing 101
Play • 21 min
As we have written about extensively on the Ad Law Access blog, consumers continue to grow more environmentally conscious and demand products that reflect this concern. To meet consumer demands and as part of social responsibility initiatives, companies are increasing their “sustainable” practices, recycling materials, upcycling other products, and working to reduce waste and environmental harms. As companies look to communicate their efforts to consumers, they must proceed with caution to avoid allegations of “greenwashing” or overstating the environmental benefits. On the latest episode of the Ad Law Access Podcast, chair of the Advertising and Marketing practice Christie Thompson and associate Lee Baumgardner discuss the key regulatory requirements (the FTC’s “Green Guides”) and practical tips for companies to consider when engaging in green marketing in the United States. For more information on these and other topics, visit: • Advertising and Privacy Law Resource Center - • Ad Law Access Blog - • Ad Law News and Views Newsletter - • Kelley Drye’s Advertising and Marketing Practice -
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