Partner Gonzalo Mon provides an update for individual influencers on the FTC's new guide and video designed to help influencers understand their responsibilities regarding when and how they should disclose the relationships they have to the brands they endorse.
For additional information see the Ad Law Access blog posts:
FTC Releases New Guide for Influencers
Yoga Influencers’ Disclosures Show Limits of Flexibility
Influencer Marketing Council Provides Tips on Influencer Fraud
FTC Asked to Investigate Use of Influencers to Market Vodka
When Influencers Fail to Influence
Influencer 101 Webinar
Given the continuing growth in influencer and celebrity marketing to help create buzz, companies have additional worries about potential harm to their brands. Please join partner Gonzalo Mon for this 30-minute program on the legal issues surrounding social media influencers. This program will cover:
Key legal requirements for influencer campaigns
Notable enforcement actions, and what you can learn from them
Practical tips for managing influencers
Register here https://kelleydrye.zoom.us/webinar/register/WN_XhXB34ZkQP6JalnahyU9zw
Who Should Attend?
Anyone who is new to influencer marketing or in need of a refresher should join us for this online-only event. The webinar will have something for everyone, including attorneys, influencers, agents, paralegals, marketers, social media managers, and executives.
For additional information on influencer marketing, and other advertising and privacy issues, please visit the Advertising and Privacy Law Resource Center https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center. This microsite dedicated to the legal issues regarding advertising, privacy and data security, and consumer product safety, available via www.KelleyDrye.com, provides practical, relevant information to help in-house counsel answer the questions and solve the problems that they face on a daily basis. The site is organized around three key legal topics: Advertising and Marketing Standards; Privacy and Data Security and Consumer Product Safety. Each section includes curated content on specific areas within each topic.
For continued coverage, please visit and subscribe to our blog, Ad Law Access, at www.adlawaccess.com.
We also provide Ad Law News and Views, a newsletter delivered to inboxes every two weeks to help readers stay current on ad law and privacy matters. Sign up here https://www.kelleydrye.com/News-Events/Communication-Preferences