Texting 101 - The Hot Button Issues to Consider When Running a Texting Campaign (11:25)
Play • 11 min
Partner Alysa Hutnik gives a 101 level discussion on the issues involved in texting campaigns so you don't get sued in a TCPA cause of action. Telemarketing campaigns are covered by the FTC's Telemarketing Sales Rule, the Telephone Consumer Protection Act (TCPA), and every state’s telemarketing laws. It is not an area to dabble in. Dip your toe in and you might get sued. TCPA 101 Webinar Calling and texting your customers? Class action lawsuits under the Telephone Consumer Protection Act of 1991 (TCPA) remain one of the most frequently-filed lawsuits by plaintiffs’ attorneys seeking multi-million dollar settlements. The Federal Trade Commission and State Attorneys General also continue to actively enforce other federal and state telemarketing laws. These laws raise a number of compliance issues from defending the type of platform you use to make your outbound calls or texts, whether and how you scrub your campaigns against applicable do not call lists, and your exposure under third party liability theories for the actions of others. Join partners Alysa Hutnik and Lauri Mazzuchetti for an overview of calling and texting-related laws (both for telemarketing and informational calls/texts) and best practices. The program will cover: Federal and state laws concerning calling, texting, and dialers TCPA litigation trends Best practices to reduce risk Register here https://kelleydrye.zoom.us/webinar/register/WN_kuH5dCR7RaKR0aWhf6Ucxw For continued coverage of telemarketing/TCPA issues, and other privacy and advertising issues, please visit and subscribe to our blog, Ad Law Access, at www.adlawaccess.com, our Advertising and Privacy Law Resource center at www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center/Privacy-and-Data-Security and Kelley Drye’s TCPA Tracker newsletter, produced as a collaborative effort between Kelley Drye’s Litigation, Advertising/Privacy, Communications and Insurance Recovery practices to help you stay current on TCPA (and related) matters, case developments and provide an updated comprehensive summary of TCPA petitions pending before the FCC. In addition, Kelley Drye provides a number of timely and topical communications. Sign up here to receive Kelley Drye email communications tailored to your interests here www.kelleydrye.com/News-Events/Com…ion-Preferences
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