Influencers Gone Wrong (10:30)
Play • 11 min
Christie Grymes Thompson, Chair of Kelley Drye's Advertising and Marketing Law practice, discusses what happens when things don't go right with influencers. Christie provides examples involving Kim Kardashian West and the rest of the Kardashian-Jenner family, the FDA, FTC, Truth In Advertising, Counter-Strike: Global Offensive, CÎROC Vodka, Sean "Diddy" Combs, Scott Disick, Bootea, Luka Sabbat, and Snapchat. Upcoming Webinar Given the continuing growth in influencer and celebrity marketing to help create buzz, companies have additional worries about potential harm to their brands. Please join partner Gonzalo Mon for this 30-minute program on the legal issues surrounding social media influencers. This program will cover: • Key legal requirements for influencer campaigns • Notable enforcement actions, and what you can learn from them • Practical tips for managing influencers Register here: Who Should Attend? Anyone who is new to influencer marketing or in need of a refresher should join us for this online-only event. The webinar will have something for everyone, including attorneys, influencers, agents, paralegals, marketers, social media managers, and executives. For more information on influencers and many other advertising and privacy topics, please visit the Advertising and Privacy Law Resource Center:
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