Influencers and Endorsers: Understanding the Upfront Legal Requirements (9:10)
Play • 9 min
Gonzalo Mon discusses the key legal issues companies need to think about before working with influencers. Upcoming Webinar Given the continuing growth in influencer and celebrity marketing to help create buzz, companies have additional worries about potential harm to their brands. Please join partner Gonzalo Mon for this 30-minute program on the legal issues surrounding social media influencers. This program will cover: Key legal requirements for influencer campaigns Notable enforcement actions, and what you can learn from them Practical tips for managing influencers Register here: https://kelleydrye.zoom.us/webinar/register/WN_XhXB34ZkQP6JalnahyU9zw Who Should Attend? Anyone who is new to influencer marketing or in need of a refresher should join us for this online-only event. The webinar will have something for everyone, including attorneys, influencers, agents, paralegals, marketers, social media managers, and executives. For much more information on influencers, visit the Advertising and Privacy Law Resource Center: https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center
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