California Consumer Privacy Act (CCPA) (9:30)
Play • 10 min
Partner Alysa Hutnik addresses the angst around and what you need to be doing now relative to the California Consumer Privacy Act (CCPA).

CCPA passed in June of 2018 and will give California residents specific privacy rights related to their online activities starting January 1, 2020 and will require business to comply with a number of provisions including requirements to disclose data collection and sharing practices to consumers, grant consumers a right to request deletion of their data, grant consumers a right to opt out of the sale of their personal information, and a prohibition on selling personal information of consumers under the age of 16 without explicit consent.

For more information on the CCPA and other topics, visit the Advertising and Privacy Law Resource Center:
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