Do you have to sell on Amazon to Advertise on Amazon?
Play • 41 min
Sure, you can list products on Amazon's Marketplace and Amazon will be thrilled to take your money to promote those listings... but the Amazon DSP is capable of a lot more. You can leverage Amazon's vast reach and data sets to target shoppers with ads that lead to your own eCommerce store. You can also run ads across Amazon's advertising network, which includes properties like IMDb, Twitch, Zappos, and Goodreads. In this episode, we discuss who should be leveraging Amazon's advertising network and why.

Guest: Joseph La Selva,
Host: Robert Rand,
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