BFCM 2020 is now history - Let's learn from it!
Play • 1 hr 10 min
Black Friday/Cyber Monday (BFCM), and the rest of the holiday shopping season is in the rearview mirror. Black Friday was up 22% year-over-year. Cyber Monday was up 15%. Bots were buying up all the Playstations. It's 2021 and shoppers are still returning holiday purchases to Amazon sellers. Those returns will wind up going to... With so many unique experiences and challenges, it's hard to imagine an eCommerce business that couldn't learn from this past Q4. Tune in as some eCommerce industry veterans try to piece together just what happened, and how we can all learn from it. Guests: Jane Powell - CloudCafe.io https://www.linkedin.com/in/janepowell13/ Russell Wollam - BrandNexity.com https://www.linkedin.com/in/russell-wollam-9b998015/ Host: Robert Rand - JetRails.com https://www.linkedin.com/in/rrand1/ Recommended Resources and Reading: https://www.cloudcafe.io/blog/f/christmas-blues-for-retailers-reverse-logisticsreturns https://www.cloudcafe.io/blog/f/christmas-blues-for-retailers-reverse-logisticsreturns https://jetrails.com/blog/web-hosting-impacts-on-marketing/ https://www.fastcompany.com/90580744/black-friday-and-cyber-monday-outages-angered-customers-on-these-48-retail-sites https://www.usatoday.com/story/money/shopping/2020/11/28/cyber-monday-2020-black-friday-sales-records-coronavirus/6449464002/ https://www.inquirer.com/business/technology/bot-buying-playstation5-walmart-20201219.html
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