Optimizing eCommerce Post-Purchase Interactions
Play • 45 min
The eCommerce industry puts a ton of focus onto getting shoppers to make purchases. However, what happens post-purchase matters just as much when it comes to retention and customer lifetime value (CLV). It's also important for gaining positive reviews, avoiding chargebacks, and keeping down customer-service expenses  - which can quickly erode profits.

Guest: James Denker, RelayCloud.io
Host: Robert Rand, JetRails.com
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