Site Search, Navigation, and Mergers, Oh my!
Nextopia and Searchspring spent years competing head-to-head to provide eCommerce sites with the best site-search and navigation tools. They each honed their solutions to help shoppers connect with products that they were most likely to purchase.
Then they were both bought by the same company.
Now they're one company: Searchspring.
What's happening behind the scenes? Why is there tech so valuable? Why do merchants need help from a company like Searchspring to deliver better shopping experiences? We've got answers!
Guest: Thomas Turley, Searchspring.com
Host: Robert Rand, JetRails.com
Recommended Reading: https://jetrails.com/blog/3-ways-to-improve-your-magento-search/