The benefits of Product Information Management (PIM) solutions
Play • 36 min
In previous episodes, we've discussed optimizing product data, and the term "PIM" always comes up. So we invited a guest to break down just what a good PIM does, and how product information management software can bring a lot of value to businesses with eCommerce sales channels.

Guest: Jon Marsella,
Host: Robert Rand,

If you enjoyed this episode, you'll probably like episode 33 on Digital Merchandising too:
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