Having proper systems and processes to allow your eCommerce team to collaborate and produce outstanding product information can give you a leg up on the competition in multiple ways. After all, your product data impacts your site navigation, digital marketing, site search, conversion rates, your ability to sell across online channels like marketplaces, and more! Learn where businesses get stuck in the mud when it comes to managing their product data, and how some companies are taking a more modern approach to optimize their data. Guest: Steve Engelbrecht, Sitation.com Host: Robert Rand, JetRails.com Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available! We highly recommend that you take advantage of initiatives like offline2on.com/ and www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.