These Aren't The Coupons You're Looking For
Play • 37 min
Browser extensions like Honey and Capital One Shopping (formerly Wikibuy) promise to give shoppers the best coupon codes at checkout automatically. For merchants, it's like someone's standing at the checkout handing out photocopies of exclusive coupons - something they'd never stand for at brick-and-mortar stores. Shoppers wind up using coupons that weren't intended for them, hurting margins and making it harder to attribute sales to marketing and retention campaigns.

So, we called in an expert to discuss both the problems and solutions.

Guest: Matt Gillis,
Host: Robert Rand,
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