Jun 8, 2022
#59: What do buyers look for in an agency? (with Annika Eriksson)
Generally, in The Onlinification Pod, we focus on topics that are relevant to you - our customers, friends, and potential future customers. This time, I thought we'd switch things around and try to answer a hugely important question for companies like Zooma - what do buyers look for when choosing an agency?
Annika Eriksson guested this week's episode - she's currently a project manager at Zooma, but she also has a huge amount of experience in buying roles at major companies where she was responsible for selecting agencies like Zooma. With this kind of knowledge, I asked her what she used to look for in an agency, the mistakes that agencies typically make when approaching potential customers, and the most important things agencies can do to make sure their customer relationships stand the test of time.
Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/en/learn/podcast