What are some things you first think of when you hear McDonald’s? Is it their slogan, or their company colors? The reason you think of these things is because you are familiar with the McDonald’s brand. That’s how you make the connection to words or colors they’ve used. A strong brand creates a reputation, and communicates to people a number of things, like what they value or what their mission is as a company. This episode, I’ll be going over 9 tips you should apply when defining and building your brand.
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