How to de-risk ideas and save money with pretotyping
Play • 41 min
In our latest podcast episode, we speak with Leslie Barry, the Founder and Director of Exponentially, where he uses the Google-developed method for de-risking innovation and shortening product development cycles called “Pretotyping”.

In this super practical episode, we talk about

•	The origins of pretotyping and why it is different from prototyping
•	Key pretotyping techniques and how you can use them to test hypotheses before product builds
•	The ethics of customer experimentation and best practices for product testing
•	Stories from the field – when to use the technique, and when not to!
•	The complexities of including cash for commitment and price point testing during the pretotyping phase
•	The future of pretotyping and how you can ‘pretotype the pretotype’ to start using this methodology in your own customer research

Working in the innovation space for over a decade, Leslie has headed Innovation at ThoughtWorks and Sportsbet, built four startups, sold two, and guest lectures on experimentation and pretotyping at Stanford University. He has trained over 800 pretotypers and 150 start-up and scale-up founders across the world, run over 1000 pretotypes, and saved organisations over $25 million by not building the wrong 'it'.

Follow Leslie on Twitter & Linkedin: @LeslieCBarry
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