How to build a challenger product in just a few months
Play • 32 min
In this latest episode we speak with Jo Mikleus. As the Executive General Manager of Latitude’s Insurance business, Jo was appointed to lead the strategic design and future of the insurance business. Naked Ambition partnered with the team at Latitude to build the prototype of this entirely new offer over  7 months in 2021. We discuss how this project emerged and tell the story – the ups and downs – of what it takes to innovate like a start-up in an established business – including:

•	The role of execs – hands on or hands off in exploratory innovation – and Jo’s advice for leaders here
•	The impact of embedding customer data not just in the initial design, but ongoing iteration of the product
•	The power of innovation visioning, thinking forward and back-casting to energise + focus teams during the enviable dips and ambiguity that come with new product development
•	Using intelligent failure to learn and grow
•	And why regulation in your industry could be the customer-focused constraint you need

Jo Mikleus has over 30 years’ experience as growth-focus leader, including in CEO Roles – spanning business, technology, and finacial services and in public, private and PE-backed companies. Before this role at Latitude Jo lead a range of large business at ANZ, co-founding the machine co-founding a machine learning company CorticAi and being the CEO of fast-growing data firm RUBIX.

Follow Jo: @JoMikleus

Follow us: @_nakedambition
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