The Future of Conversational AI with Versa CEO, Kath Blackham
Play • 41 min
"Kath Blackham is a global leader in AI technologies and the Founder and CEO of VERSA, a digital transformation agency powered by conversational AI. The first agency to operate a 4 day work week in Australia, VERSA has been named by Fast Company as one of the best workplaces for innovators globally. Specialising in the integration of conversational voice and AI technologies, Kath and her team are paving the way for digital transformation in Australia and abroad.

Kath is a trailblazer for all things digital and new ways of working. She joins us today to discuss her vast experience with conversational AI and how it’s transforming communication and consumer experience globally. We discuss:

•        The future of conversational AI and the difference between automation and augmentation
•        Walking her talk - launching the Versa website using real time conversational AI to direct user enquiries and navigation (even when some of the team had their doubts!)
•        How the team at VERSA have honed their products to meet market demand, including working alongside global companies such as Google and Amazon

Kath had an outstanding year in 2020, gaining national recognition for her innovation and leadership in the digital sector. She was named Media Executive of the Year by CEO Magazine, was a finalist for CEO of the Year, and won the Entrepreneurship Award for ARN’s Women in ICT Awards. Not stopping there, in 2020 Kath was also named Woman of the Year, Executive Leader of the Year, Mentor of the Year and Leading Entrepreneur/Founder in B&T’s Women in Media Awards.

VERSA Website: https://versa.agency/
Kath’s LinkedIn: https://www.linkedin.com/in/kathblackham/

Follow us: @_nakedambitions
www.naked-ambition.com.au
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