Intangibles
Intangibles
Aug 9, 2020
Connecting - Stu Heinecke 051
Play • 59 min
Stu Heinecke is a Wall Street Journal cartoonist among other things. During his career, he has become a hall of fame nominated marketer and he has learned a lot about how to communicate with people.  Specifically, he has gained an understanding of the best way to break through to people.  This is commonly known as ‘contact marketing’. To me, there is a grounding in behavioral psychology.  I see Stu’s skill set as how to humanize a message and how to interact on a person-to-person level, even if you may not have met that person before. Stu has written a book that captures his learnings called ‘How To Get A Meeting With Anyone’.  He and talk about how to make emotional connections.  Warning: this was recorded over Zoom.  The quality is mediocre.
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