Intangibles
Intangibles
Nov 12, 2017
Measurement - Doug Hubbard 014
Play • 49 min
Douglas Hubbard (@hdr_frm) wrote a book entitled ‘How to Measure Anything: Finding the Value of Intangibles in Business’.  He is also the founder of Hubbard Decision Research (HDR) a consultancy that applies quantitative analysis methods to the most difficult measurements and challenging decisions in business.  He explains some techniques for measuring things that are hard to measure and then walks me through an example of how one would measure what is often thought about as intangible quality.  We had a fun time talking.
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