Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change?

In today’s conversation, we again sit down with P&G’s Helene Graffner to discuss it in great detail.

This 43-minute podcast dives deep into the lightning striking twice, with a second campaign making a crucial social impact on tackling bullying amongst Gen Zers with Head & Shoulders. Listen to learn more and read the full case on our website: https://bit.ly/3uTlHqm