Valtech Café
Valtech Café
Dec 14, 2022
Transformation Stories: Branding with Purpose
Play • 43 min
Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change?

In today’s conversation, we again sit down with P&G’s Helene Graffner to discuss it in great detail.

This 43-minute podcast dives deep into the lightning striking twice, with a second campaign making a crucial social impact on tackling bullying amongst Gen Zers with Head & Shoulders. Listen to learn more and read the full case on our website:
More episodes
Clear search
Close search
Google apps
Main menu