Valtech Café
Mar 29, 2023
Transformation Stories: Tackling Complexities in B2B
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Live from Lisbon, today’s 26-minute conversation discusses how digital transformation can benefit distribution businesses in building personalized relationships with their customer base. We share industry experts’ insights on the matter and take a closer look at why creating a data-first culture is crucial for the success of any digital transformation. Listen to learn more.
More episodes from Valtech Café
Sep 6, 2023
Transformation Stories: Navigating Composable Strategies
In our contemporary landscape, brands must offer personalized experiences to meet consumer expectations. To achieve this, connectivity is vital, serving as a beacon amidst the vast sea of information and allowing brands to differentiate themselves while fostering lasting relationships with their customers.
Previously, a singular monolithic system was relied upon to consolidate all customer data, content, and contextual information. However, in modern times, these components are separated into composable systems, connecting to create seamless experiences. The "three Cs" - customer, content, and context - are crucial to achieving this, but the challenge lies in harmonizing them from their diverse origins.
In today's 33-minute podcast, we sit down with Sana Remekie, CEO of Conscia.ai and Karen Light, Director of Platform Strategy in the Composable Practice at Valtech. Together, we delve into the intricate landscape of composable architectures and shed light on the complexities, challenges, changes, and many other Cs facing brands today. Tune in now to gain a fresh perspective on the challenges and opportunities in composable architecture.
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Jul 7, 2023
Transformation Stories: The Delight Complex
In an industry where more than half of consumers are skeptical about brand experiences and struggle to differentiate between brands, nearly 50% of marketing decision-makers state that they are overwhelmed with a mass of data. Additionally, they report not knowing how to leverage the maturity of data points they already have, and so, the question that comes to mind first is where retail brands are going wrong when it comes to delivering experiences that really count. How can they focus on the things that truly make a difference for consumers in both the short and the long term?
In today’s 27-minute conversation, we are delighted to be joined by Christian Herold, Director of Consumer Experience and Engagement at Cosnova, to hear their insights on delivering emotion-driven customer experiences with the power of data experimentation.
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Jun 21, 2023
Transformation Stories: Driving Growth with Brand Authenticity
In today's economic climate, the success of a brand is primarily measured by how quickly they achieve exponential growth. But what if sustainable business practices and a positive lasting impact became the new marker of achievement?
In the face of fierce competition for customers' attention, how can brands continue to grow and innovate while maintaining their core brand identity?
In today’s 44-minute podcast, we sit down with Cyrus Schenck, CEO of Renoun Skis — the world’s first ski company to offset their carbon footprint _ and Marc Maleh, SVP of Emerging Technology and Connected Experiences at Valtech, to discuss the importance of purpose in achieving business success in today’s age of acceleration.
Listen now for a deep dive into the role of building brand authenticity and long-term customer value.
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