Ep 38 - Hallmark for the Holiday w/Michelle Vicary
Play • 36 min
Empower's Andrea Book and Evan Dulaney are joined by the EVP of Programming at Crown Media, Michelle Vicary, to chat the Hallmark Channel's epic holiday spectacular: Countdown to Christmas. Michelle shares some of the challenges producing the movies during the pandemic, her thoughts on Christmas competition from Netflix, and the continued infiltration of branded content into the mainstream.
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