Breakfast First: An Empower Podcast
Oct 25, 2019
Ep 24 - Empower Spooky Stories Vol. 2
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Empower's very own recount their terrifying tales for the second annual Spooky Stories podcast! Listen if you dare.
More episodes from Breakfast First: An Empower Podcast
Jul 15, 2021
Ep 48 - Culture Tap w/Leigh-Ann Bortz
Empower's Andrea Book and Evan Dulaney are joined by Empower's Senior Director of Product, Leigh-Ann Bortz to discuss their newest proprietary social listening and trend-spotting tool: Culture Tap. Leigh-Ann runs down the different applications and benefits of the platform, including trend data analysis, keeping tabs on your competition and unearthing rising trends before they reach their apex. Plus, she hosts a new game on the show, "Trending or Nah?" which uses Culture Tap to put our hosts trend knowledge to the test.
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Jun 17, 2021
Ep 47 - The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf
Empower's Andrea Book and Evan Dulaney are joined by ad tech vet and president of Martin, Lewis Rothkopf, to talk about the phasing out of third-party cookies and what it means for digital marketers. Lewis shares why folks in the industry shouldn't panic and should, instead, embrace the change. He then shares possible solutions and ramifications that can quell any uneasy marketer.
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Jun 10, 2021
Ep 46 - Baking In 'Top Chef' Brand Integrations with Jamie Cutburth
Empower's Andrea Book and Evan Dulaney are joined by the SVP of Marketing at NBCU, Jamie Cutburth, to discuss the power of brand integrations on Bravo's hit show 'Top Chef.' Jamie details the process of brands appearing on the show and the work it takes to perfectly balance episode narratives with sponsorships. He also highlights Top Chef's diverse menu of cross-channel content that extends well beyond the weekly episodes. Bon appetit!
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